• Institutional Branding – It’s not just logos!

    First impressions count
    Most prospective parents begin to develop their all important first impression of a school from the first visual cue they experience relating to that school.  This is typically a web page, front page of a prospectus, school sign or a school uniform. 

    And it isn’t just prospective parents.  Existing parents want to be confident that their school is a caring, professional environment where their children are going to be safe and well educated.  Members of the local community also want an institution they can be proud of.  And, of course, the children themselves want to feel good about their school and how others see it.

    Unfortunately though, not everyone has the time to pore over pages of school statistics or even read a school newsletter.  So how do you get your message across?

    Effective branding is the answer
    Effective branding is branding that makes a memorably positive first impression and then reinforces that impression every time you come into contact with it. 
    So how do we do it?

    Firstly, we work with you to look at the things that are important to your school.  We look at your values and ethos and where you want to be in five years time.  From this dialogue we will develop a strong, clear logo that sends a positive message.  From here, the sky’s the limit.  We can work on your prospectus, school website and even your school uniform to give your school the image it deserves.

    Federations
    With school federations becoming more common, branding becomes an ever more complex issue.  Each individual school in a federation may want to retain its own distinctive ethos while becoming part of a federation with certain shared values.  We appreciate the difficulties and we can help.

    Cost
    This may all sound expensive.  It isn’t.

    We know what school budgets are so we price accordingly. 
    If you want to find out more about what we can do and how we can do it, please give us a call or drop us a line.  We’ll be happy to help.